After the successful launch in the United Kingdom, THESELINA®, is coming home to Malaysian shores and made its debut at Bocosan Izakaya, Bangsar South, Kuala Lumpur.
Selina Yeop Jr, the founder and brainchild behind this dynamic brand for the discerning modern women, believes that no woman should have to choose between functionality and style when it comes to picking an outfit and accessorising. “Today, a handbag is a necessity and no longer functions only as an accessory. For the multi-talented and multi-faceted woman of today, she moves swiftly from corporate affairs to cocktails, from being a mother to making boardroom decisions. THESELINA® is for the woman who does it all,” says Selina.
Selina, a Public Relations and Communications practitioner for over 20 years is adding on another feather in her cap as a handbag designer to her already illustrious career. No longer a stranger to the fashion industry, Selina entered into the fashion business with the introduction of Romyda_KL in 2015 partnering with Malaysia’s No.1 R&B singer, Ning Baizura.
Selina’s hectic work commitments and lifestyle was the catalyst in incorporating functionality and fashion into THESELINA®. The bags are versatile and the designs are practical but never compromising the luxurious feel in texture and attention to quality in every aspect from selection of colours, purpose, to the final stitching of its distinguishable insignia.
“Like every modern woman nowadays, I often move from meetings to evening functions. THESELINA® is that versatile that you can transition from day to night easily, having one less thing to worry about”, added Selina.
Growing up in an inherently Malaysian family steeped in local culture Selina, incorporates intricate embroidery designs to represent her Malaysian heritage. Selina explains that THESELINA® elegantly integrates Malaysia’s heritage craftsmanship by contemporising traditional art into functional and wearable pieces suitable for every outfit – from traditional wear to an edgy ensemble.
There were 10 designs in total from three different collections – The Twilight collection, The Work Hard, Play Harder collection and The Travel collection.
The newly released Dual Tone Clutch under the Twilight collection replaces the previous suede panels with pony hair which not only gives the clutch an extra touch of elegance but it is also water resistant.
The second new release for THESELINA® is the mini duffle under the Work Hard Play Harder collection. This Mini Duffle is a modern take on the military trend which incorporates the military green shade that complements the contrasting suede and it is easily wearable with outfits of various colours.
The third release is the Dubai Carry All from the Travel collection. THESELINA features a futuristic take incorporating immaculate metallic leather on the Dubai Carry All. The bag comes with a mirror and it is perfectly designed for the jet-setter as it is roomy enough to store all your travel essentials.
Get THESELINA® Beige Pony Hair Multi Purpose Pouch or the Multi Purpose Charger Pouch at an exclusive deal on Malaysia Airlines Inflight Shopping, Temptations (www.mhtemptations.com) which will be made available from 8 Nov 2017.
The Beige Pony Hair Multi Purpose Pouch is an exclusive product released especially for Malaysia Airlines Inflight Sales. The pouch is luxuriously textured with natural pony hair accessorized with a hand-made tassel. It easily slips into a tote bag or can be carried on its own. Truly functional as the pouch doubles as a stylish clutch for an elegant evening out.
The Multi Purpose Charger Pouch is for the lady-on-the-go. The Pouch is made out of rich suede leather, punctuated with gold designer plaque and accessorized with an elegant tassel and chic hand-placed leather blooms. The pouch is equipped with a portable charger suitable for iPhones and Androids.
Apart from Malaysia Airlines In-flight Sales, THESELINA is also available at The Studio, Lot RT-2B , 6th Floor, The Gardens Mall, Mid Valley City, Lingkaran Syed Putra, 59200, Kuala Lumpur from December 2017 and via these https://www.modestrove.com/theselina-m15. and theselina.com