Fashionably Functional & Homegrown In Malaysia, Meet THESELINA® Handbags

Source: pamper.my
By Kye Lin

Designed for the discerning modern women, THESELINA® is a Malaysian homegrown brand of thoughtfully crafted handbags founded by PR maven, Selina Yeop Jr who believes that no woman should have to choose between fashion and functionality or practicality and elegance when it comes to their handbags.

THESELINA® designs are inspired by the delicate and intricate artisanal skills of the Malaysian embroidery heritage. It has also made its debut this year in three major markets – Europe, USA and Asia.

“Today, a handbag is a necessity and no longer functions only as an accessory. For the multi-talented and multifaceted woman of today, she moves swiftly from corporate affairs to cocktails, from being a mother to making boardroom decisions. THESELINA® is for the woman who does it all,” says Selina.

Selina Yeop Jr, Founder of THESELINA®

As a Public Relations and Communications practitioner for over 20 years, Selina is no stranger to the social scene. She began dabbling in the fashion industry together with her business partner, the Malaysia’s No.1 R&B singer, Ning Baizura, launching the fashion label Romyda_KL in 2015.

THESELINA® designs incorporate functionality but not compromising the luxurious feel in texture and attention to quality in every aspect from selection of colours, purpose, to the final stitching of its distinguishable insignia.

“Like every modern woman nowadays, I often move from meetings to evening functions.
THESELINA® is that versatile that you can transition from day to night easily, having
one less thing to worry about”, added Selina.

THESELINA® clutches are slightly bigger than your average evening clutches, which means more room for your necessities.

“I often find that I have to choose what to include in the clutch. I can maybe fit my mobile phone and a lipstick and nothing else. In this day and age, mobile phones are and power banks are essential. And at least a compact powder and lipstick too, isn’t it? Those are the bare necessities for a night out”, says Selina.

There are 10 designs in total from three different collections – The Twilight collection, The Work Hard, Play Harder collection and The Travel collection. THESELINA is also available through its Malaysian-owned and London based partner www.modestrove.com.